Panasonic EP30005KU Manuel utilisateur

Panasonic Healthcare

Products

Real Pro Ultra

Fall 2007

Panasonic Consumer Electronics Company

Market Facts

• Market Size Estimate: $175M, 100,000 units

– 40,000 under $1000 (e.g. iJoy from Human

Touch, Premier, King Kong)

– 30,000 between $1000-2500 (HT, Panasonic,

Premier, King Kong)

– 20,000 above $2500 (Panasonic, HT, Sanyo,

Osim, Premier)

• Channels:

– Specialty Retailers—The Sharper Image,

Brookstone

– Asian Retailers

– Back Care Stores

– Electronics Stores

– Home Furniture

– Catalogue/premium/other

–Costco

• Demographic of User

– Half Men, Half Women

– Half with a back problem, half who want to

unwind

The Human Body

•500muscles

• 200 bones

• 7 miles of nerve fiber

• 60,000 miles of blood vessels

• More than 1,600 gallons of blood is

pumped by the human heart daily

• 500,000 touch receptors

• 350 Acupoints

– 90 in your back and neck

Ki-Life Energy

The Energy in the Acupoint

Water

Wood

Fire

Metal

Earth

Ki makes up the universe in the form of five

elements: wood, fire, earth, metal and water.

These five elements also represent our bodily

constitution as human beings, making us one with

the universe.

Ki-Life Energy, flows into our bodies, up from the

earth in its Yin form and down from the heavens

in its Yang form. The energy channels in our

bodies through which it moves are called

“meridians.”

The effort to affect energy flow in the Meridians

is centered on particular points along these

Meridians which have been found to be especially

effective. These are known as acupoints or Tsubo

points. Western medicine has confirmed the

existence of these acupoints as areas where the

body’s electricity flows more freely.

At times the Ki in these acupoints can become

blocked or trapped. Through the special healing,

the Ki can be freed and balanced.

Traditional Chinese

Medicine believes that

Ki Life Energy is a

vital life force that

circulates throughout

the entire body. Ki is

manifested both as

Yin and Yang.

Meridians

Tsubo

Half-back diagram

Acupoints

Tsubo or acupoints are places where Ki accumulates on the

meridians like pools in a stream. The tsubo are numbered according

to their position on the meridian.

Modern scientific investigation has shown that the acupoints are

often situated at places where there are particular physical features;

for example, around joints, in the depressions between muscles, or

where nerves run close to the skin’s surface. The electrical

resistance of the skin at these points can be measured using

electronic equipment and has been demonstrated to be lower than

elsewhere on the body’s surface.

Each acupoint has specific properties or actions. These may include

reducing pain, moving Ki in specific directions, calming the mind,

heating or cooling the body, or balancing the Elements.

There are some 350 tsubo points scattered all over the human body.

The majority of these are located on your neck and back. Stiffness or

pain at an acupoint indicates some problem with the organ related to

that specific acupoint. Stimulating the point can help relieve muscular

stiffness and help improve circulation of the blood and other body

fluids as well as improve waste removal.

Organ function is improved as well as

beneficial effects on the hormonal

and nervous systems.

The benefits help alleviate

fatigue and promote

good health.

Pressure applied

at a right-angle

reaches the

bottom of the

acupoint

Acupoints

Massage

The Benefits of Massage

Enhances General Health

• Enhances General Health

• Promotes well nourished and healthy

skin

• Improves circulation of blood and lymph

• Relaxes muscles and improves joint

mobility

• Encourages general relaxation

• Improves immune system functioning

• Improves energy flow

Source: Basic Kneads Massage

Alleviates Problem

Conditions

• General muscular tension

and aches

• Tension headaches

• Muscular back pain

• Poor circulation

• Stress and anxiety

Relieves Effects of Stress

• Triggers relaxation response

• Relaxes tense muscles

• Reduces anxiety levels

• Normalizes blocked energy

flow

• Restores a calm mind and

well-being

Combats Negative Effect of

Aging

• Enhances tissue elasticity and

joint flexibility

• Improves blood and lymph

circulation

• Promotes healthy and vibrant

skin

• Improves immune system

functioning

• Relieves muscle aches and

stiffness

Supports Fitness or Sports

Program

• Relieves tired and sore muscles

• Helps improve flexibility

• Relaxes tight muscles

• Speeds recovery from strenuous

exertion

• Reduces anxiety of athletic

competition

Compliments Other Health

Care

• Physical and Occupational

Therapy

• Post-surgical patients

• Medical patients

• Chiropractic

• Psychotherapy

Shiatsu

The Japanese used the principles of

Traditional Chinese Medicine, with practices

similar to acupuncture and developed

Shiatsu. Shiatsu is a Japanese word, “shi”

meaning finger, and “atsu” meaning pressure.

The art of Shiatsu uses a rhythmical motion to

work on the flow of Ki that circulates through

the body in meridians.

There are 12 Meridians on the human body

and over 350 acupoints points. Approximately

90 of these points are located on your neck

and back. In describing location of these

Meridians and acupoints, the term “cun” is

used.

One cun is approximately the width of a

thumb

Acupoints on the Human Body

Swedish

The term “Swedish Massage” is

used to describe a variety of

techniques designed to relax

muscles by applying pressure to

them with a variety of strokes.

“Effleurage” is the most popular

type, which is a long gliding

stroke, usually with the palm.

“Petrissage” is a kneading

movement of the hands. Swedish

massage also uses circular palm

motions, quick vibration of the

body, and elements of tapping

and stretching.

Compared to other massage

styles, Swedish is more gentle

than Shiatsu, but like other

massage styles Swedish is both

relaxing and invigorating, and

benefits circulation.

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