Panasonic EP30005KU Manuel utilisateur
Panasonic Healthcare
Products
Real Pro Ultra
Fall 2007
Panasonic Consumer Electronics Company
2
Market Facts
• Market Size Estimate: $175M, 100,000 units
– 40,000 under $1000 (e.g. iJoy from Human
Touch, Premier, King Kong)
– 30,000 between $1000-2500 (HT, Panasonic,
Premier, King Kong)
– 20,000 above $2500 (Panasonic, HT, Sanyo,
Osim, Premier)
• Channels:
– Specialty Retailers—The Sharper Image,
Brookstone
– Asian Retailers
– Back Care Stores
– Electronics Stores
– Home Furniture
– Catalogue/premium/other
–Costco
• Demographic of User
– Half Men, Half Women
– Half with a back problem, half who want to
unwind
The Human Body
4
The Human Body
•500muscles
• 200 bones
• 7 miles of nerve fiber
• 60,000 miles of blood vessels
• More than 1,600 gallons of blood is
pumped by the human heart daily
• 500,000 touch receptors
• 350 Acupoints
– 90 in your back and neck
5
Ki-Life Energy
The Energy in the Acupoint
Water
Wood
Fire
Metal
Earth
Ki makes up the universe in the form of five
elements: wood, fire, earth, metal and water.
These five elements also represent our bodily
constitution as human beings, making us one with
the universe.
Ki-Life Energy, flows into our bodies, up from the
earth in its Yin form and down from the heavens
in its Yang form. The energy channels in our
bodies through which it moves are called
“meridians.”
The effort to affect energy flow in the Meridians
is centered on particular points along these
Meridians which have been found to be especially
effective. These are known as acupoints or Tsubo
points. Western medicine has confirmed the
existence of these acupoints as areas where the
body’s electricity flows more freely.
At times the Ki in these acupoints can become
blocked or trapped. Through the special healing,
the Ki can be freed and balanced.
Traditional Chinese
Medicine believes that
Ki Life Energy is a
vital life force that
circulates throughout
the entire body. Ki is
manifested both as
Yin and Yang.
Meridians
Tsubo
Half-back diagram
6
Acupoints
Tsubo or acupoints are places where Ki accumulates on the
meridians like pools in a stream. The tsubo are numbered according
to their position on the meridian.
Modern scientific investigation has shown that the acupoints are
often situated at places where there are particular physical features;
for example, around joints, in the depressions between muscles, or
where nerves run close to the skin’s surface. The electrical
resistance of the skin at these points can be measured using
electronic equipment and has been demonstrated to be lower than
elsewhere on the body’s surface.
Each acupoint has specific properties or actions. These may include
reducing pain, moving Ki in specific directions, calming the mind,
heating or cooling the body, or balancing the Elements.
There are some 350 tsubo points scattered all over the human body.
The majority of these are located on your neck and back. Stiffness or
pain at an acupoint indicates some problem with the organ related to
that specific acupoint. Stimulating the point can help relieve muscular
stiffness and help improve circulation of the blood and other body
fluids as well as improve waste removal.
Organ function is improved as well as
beneficial effects on the hormonal
and nervous systems.
The benefits help alleviate
fatigue and promote
good health.
Pressure applied
at a right-angle
reaches the
bottom of the
acupoint
Acupoints
Massage
8
The Benefits of Massage
Enhances General Health
• Enhances General Health
• Promotes well nourished and healthy
skin
• Improves circulation of blood and lymph
• Relaxes muscles and improves joint
mobility
• Encourages general relaxation
• Improves immune system functioning
• Improves energy flow
Source: Basic Kneads Massage
Alleviates Problem
Conditions
• General muscular tension
and aches
• Tension headaches
• Muscular back pain
• Poor circulation
• Stress and anxiety
Relieves Effects of Stress
• Triggers relaxation response
• Relaxes tense muscles
• Reduces anxiety levels
• Normalizes blocked energy
flow
• Restores a calm mind and
well-being
Combats Negative Effect of
Aging
• Enhances tissue elasticity and
joint flexibility
• Improves blood and lymph
circulation
• Promotes healthy and vibrant
skin
• Improves immune system
functioning
• Relieves muscle aches and
stiffness
Supports Fitness or Sports
Program
• Relieves tired and sore muscles
• Helps improve flexibility
• Relaxes tight muscles
• Speeds recovery from strenuous
exertion
• Reduces anxiety of athletic
competition
Compliments Other Health
Care
• Physical and Occupational
Therapy
• Post-surgical patients
• Medical patients
• Chiropractic
• Psychotherapy
9
Shiatsu
The Japanese used the principles of
Traditional Chinese Medicine, with practices
similar to acupuncture and developed
Shiatsu. Shiatsu is a Japanese word, “shi”
meaning finger, and “atsu” meaning pressure.
The art of Shiatsu uses a rhythmical motion to
work on the flow of Ki that circulates through
the body in meridians.
There are 12 Meridians on the human body
and over 350 acupoints points. Approximately
90 of these points are located on your neck
and back. In describing location of these
Meridians and acupoints, the term “cun” is
used.
One cun is approximately the width of a
thumb
Acupoints on the Human Body
10
Swedish
The term “Swedish Massage” is
used to describe a variety of
techniques designed to relax
muscles by applying pressure to
them with a variety of strokes.
“Effleurage” is the most popular
type, which is a long gliding
stroke, usually with the palm.
“Petrissage” is a kneading
movement of the hands. Swedish
massage also uses circular palm
motions, quick vibration of the
body, and elements of tapping
and stretching.
Compared to other massage
styles, Swedish is more gentle
than Shiatsu, but like other
massage styles Swedish is both
relaxing and invigorating, and
benefits circulation.
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