NEC NC1200C Manuel utilisateur

FOR IMMEDIATE RELEASE

Media Contact: Philip Anast

Tech Image (for NEC Display Solutions)

847-279-0022 x238

[email protected]

VSS-SOUTHERN THEATRES RIDES 3D JUGGERNAUT, SIGNS EXCLUSIVE

AGREEMENT WITH NEC DISPLAY SOLUTIONS FOR DIGITAL CINEMA

PROJECTORS

The Grand Theatres, AmStar Cinemas in 9 States Add to Their Stable of NEC

Equipment; NEC Financial Services Offers Financing Incentives

CHICAGO – March 15, 2010 – NEC Display Solutions of America, a leading provider of

commercial LCD display and projector solutions, announced today an exclusive

agreement with Southern Theatres, LLC, management company for VSS-Southern

Theatres, owners of The Grand Theatres and AmStar Cinemas, to provide digital cinema

projectors at locations in nine states. The move by VSS-Southern Theatres extends its

current relationship with NEC and Ballantyne Strong, Inc., and positions this leading

exhibitor to capitalize on the growing list of 3D Hollywood blockbusters coming out in

2010 and beyond.

Building upon its more than 30 NEC digital cinema projector systems already installed,

VSS-Southern Theatres selected NEC’s new Digital Cinema Projector Series for its

extreme reliability, performance and brightness. The projectors also were chosen for

their upgrade capabilities to 4K technology.

The full complement of NEC digital cinema projectors can be seen in Palace 5 (Booth

No. 1205) at ShoWest 2010, the motion picture theater industry convention held today

through March 18 at Bally’s & Paris in Las Vegas, Nev.

“Our relationship with VSS-Southern Theatres has been a strong one for quite some

time, but we’re especially grateful for the trust they have placed in us with this exclusive

agreement,” said Pierre Richer, President and C.O.O. of NEC Display Solutions. “The

3D juggernaut is upon us, and NEC is prepared to help forward-looking exhibitors, such

as VSS-Southern Theatres, capitalize on the powerful opportunities presenting

themselves to the industry.”

NEC Financial Services is providing the financing for the project, which will be rolled out

in three phases over the course of this year and early 2011. Phase I will be completed

in time for the movie releases, “How to Train Your Dragon 3D” and “Clash of the Titans

3D.”

Ballantyne of Omaha, a trusted partner and master reseller for the exhibitor segment of

NEC’s business, is supplying the ancillary digital components, screens and installation

for the 18 VSS-Southern Theatres locations, which consist of 268 screens.

“Ballantyne Strong, Inc.’s, relationship with VSS-Southern Theatres extends back to its

start as a theater circuit. We have been providing projectors and associated equipment

to the Solomon family since the ‘70s,” said John Wilmers, President and CEO,

Ballantyne Strong, Inc. “VSS-Southern has aggressively been equipping theaters over

the past two years to keep up with the 3D demand, and we are excited they are

committed to lead the pack as the industry transitions to digital cinema.”

“We pride ourselves on offering the best movie-going experience to the public,” said

George Solomon, President of Southern Theatres, LLC. “NEC and Ballantyne Strong,

Inc., are playing crucial roles in that objective.”

Solomon has been in the theater business with his family for more than 50 years and

launched Southern Theatres, LLC to develop and operate state-of-the-art, multiplex

stadium-seating movie theaters.

Among the NEC digital cinema projectors being deployed are the NC1600-C, NC2500S-

A, NC1200C, NC2000C, and the ultra-bright NC3200S at 31,000 lumens.

The Digital Cinema Projector Series models meet DCI (Digital Cinema Initiatives)

requirements, so exhibitors are prepared to capitalize on current opportunities as well as

position themselves for future growth. These NEC projectors include new Texas

Instruments Series 2 electronics and are designed for easy maintenance to minimize

downtime.

Combining advanced DLP Cinema projectors with reliable multiplex and screen servers,

NEC’s Digital Cinema Projector Series offers the most comprehensive digital cinema

solution on the market today.

For more information about NEC's digital cinema projectors, please visit

http://necdisplay.com/Products/SubClass/?subclass=Projectors.

To learn more about financing options, please visit www.necdisplay.com/3Dpromo, or

contact [email protected].

# # #

About NEC Display Solutions of America, Inc.

Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading

designer and provider of innovative desktop LCD monitors, commercial- and

professional-grade large-screen LCD displays, a diverse line of multimedia and digital

cinema projectors, and integrated display solutions. NEC Display Solutions develops

leading-edge visual technology and customer-focused solutions for a wide variety of

markets, including enterprise, healthcare, education and digital signage. For additional

information about NEC Display Solutions of America monitors, consumers can call (866)

NEC-MORE, or visit the website at www.necdisplay.com. For digital images, please visit

http://www.necdisplay.com/products/digitalmedialibrary/.

About VUKUNET

VUKUNET, powered by NEC Display Solutions of America, is the universal advertising

platform that connects digital out-of-home networks with ad revenue. VUKUNET is a

web-based tool that provides a centralized, automated place for network owners to

connect their screens to advertisers looking to place their digital ads. Advertisers and ad

agencies can use the companion ADVUKU ad-serving platform to search for the best

networks in any location. For additional information about VUKUNET, please visit

www.vukunet.com, or call 877-805-VUKU. For VUKUNET logos and digital images,

please visit http://www.vukunet.com/PressResources.aspx. For additional information on

ADVUKU, visit www.advuku.com.

About Southern Theatres

Southern Theatres, LLC, managed by George Solomon, CEO, was formed in May of

2002. George has been in the theatre business with his family for over 50 years and

launched Southern Theatres, LLC to develop and operate state-of-the-art multiplex

stadium-seating movie theatres.

In April 2005, Veronis Suhler Stevenson (VSS) made a $30-million equity investment in

Southern Theatres LLC. VSS is a private equity and mezzanine capital fund

management company dedicated to investing in media, communications and information

industries in North America and Europe.

Southern Theatres, LLC is responsible for the daily operations of The Grand Theatres

and AmStar Cinemas in 18 locations with 268 screens in Alabama, Florida, Georgia,

Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Texas. Southern

Theatres, LLC is headquartered in New Orleans, La. For more information, please visit

www.thegrandtheatre.com.

About Ballantyne Strong, Inc.

Ballantyne Strong, Inc., is a provider of digital cinema projection equipment and services

as well as cinema screens, motion picture projectors and specialty lighting equipment

and services. The Company supplies major and independent theater chains, top

arenas, theme parks and architectural sites around the world. For more information, visit

www.ballantyne-strong.com.

About NEC Financial Services, LLC

NEC Financial Services, LLC, delivers tailored leasing structures of extraordinary

flexibility to customers nationwide and has expanded to include a complete range of

technologies and services. NEC Financial Services offers financing services to Solution

Providers, System Integrators, Resellers and Dealers, and their customers by supporting

the sale of products and solutions to businesses in the United States. For more

information, visit www.neclease.com.

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