Motorola V3688 Manuel utilisateur

V.small V.light V.desirable ...

and now V.colours

Introducing the Motorola V.3688

in two new colours

Express Yourself

¥Now exists in three distinctive and

unique colours:

- Black

- Radar Blue

- Titanium

¥1999 Motorola Quantitative

Research showed the new colours

to be:

- Classy

- Smart

- Bright

- Eye-catching

- Modern

¥V. series launched in March 1999

in EMEA as the smallest and

lightest GSM Dual-band phone in

the world

¥Black colour well received by

consumers

¥Launched with heavyweight pan-

EMEA advertising

¥Supported by dedicated PR and

promotional material

¥Distributed in all mainstream

outlets

The Story So Far

The Brand Promise

¥Show your world that

youÕve made it

The Brand Character

ÐStylish

ÐOutgoing

ÐTrend-setting

¥Those who seek products that will help

them feel important within their group

¥Those who like to have fun by keeping in

touch with their friends

¥These consumers choose products with

badge value to convey an image of

success

¥Men and women between the ages of 18-34

¥Those who are more willing to pay for

products they value

¥They like to be noticed using a distinctive

communications device

Target Consumer

Key Benefits

¥Functional

ÐOne of the smallest and lightest

phones in the world

ÐEase of use, portability

ÐExternal badge

¥Emotional

ÐÒLook at MeÓ: Tells everyone

that I have style

ÐColour for colourful me

ÐIÕm modern, elegant, youthful

and fun

ÐSelf fulfilment and self expression

Product Features

¥Amazingly small and colourful

¥SMS (Short Message Service)

capable

¥VibraCallª alert

¥Optimaxª full graphics

¥Hands-free headset accessory

¥New mini Rae charger

¥Increased talktime and standby

time due to new 600 mAh LiIon

battery as standard

Quick Reference Guide

Basic Operation Quick Access Interface

Store to Phone book

Autres manuels pour V3688

1

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