
3
Introduction
point of Ignite is not to consume an unlimited number of calories. It’s a way of
eating more satisfying and better calories that will keep you feeling great. Ignite
is very freeing - you can eat when you want and will not be counting calories
or points. No weighing and measuring your food. No fancy calorie counting
tools. In fact, once you have learned the right foods to eat and what foods to
avoid, this is probably the easiest nutrition program you have ever done.
Avoiding the “Evil 6”
Evil is a strong word of course, and it’s maybe strange to think of food as evil. But
we use this term with Ignite to ensure that you are straying away from specific
foods that most commonly cause issues in people’s diets. We want you to
really change your thinking. Most people are unaware that they are intolerant,
allergic or just don’t respond well to some of the foods they eat. Our approach
is to remove certain foods in their entirety for a period of time so you can really
determine if they cause problems for you or not. Even if you think they don’t
cause you problems - you still need to remove them for a time on Ignite.
For the first part of Ignite, you will completely remove the following foods
from your diet:
You should think of the Evil 6 as potential troubled spots that may be preventing you
from reaching your goals. As you soon see in our phased approach, you will not eat
these foods for 21 days during the first phase and then only on occasion after that.
Phased Approach to Sustainable
Nutrition Lifestyle
The Ignite nutrition program has two phases: Ignite and Balance. The first phase of
Ignite is so important that we decided to name the whole nutrition system Ignite.
The Ignite phase is a 21-day removal program where you completely eliminate the
“Evil 6” and do not cheat for the 21-day period. During that period we will also be
guiding you to choose healthy foods, working on emotional reasons that are keeping
you stuck, and getting you up-to-speed on why you should eat certain foods and
remove other foods. It’s an educational system - first you jump in and decide not
to eat the “Evil 6” for 21-days and we explain to you why during the process.
The Balance phase is a sustainable method of eating after you have
successfully completed the Ignite phase. In Balance we give you a system
that allows you to “cheat” every once in awhile and choose foods from
the “Evil 6”, but helps you maintain balance in your lifestyle. It’s easy
to follow Balance with the simple guidelines we put in place.
The important thing to know about Ignite is that it is sustainable. We
aren’t asking you to give up foods that you love forever. We’re asking for
a 21-day commitment so you can feel the dierence yourself and then
give you a framework that you can live with for the rest of your life.
GLUTEN SOY
DAIRY ARTIFICIAL
ADDED
ALCOHOL