Aethra Electra Manuel utilisateur

HD rollabout

for telepresence

electra

…like a folded piece of paper with video conferencing inside…

Electra is the new

HD rollabout

for telepresence

Top of the line for Aethra,

it has been designed by

Michele De Lucchi,

leading Italian designer.

Cutting-edge technology

without compromising

on elegance, for the new

generation of integrated

videocommunication systems.

When technology

meets design

electra

About Aethra

Leader in the global telecommunications

market, Aethra develops, manufactures

and markets a wide range of systems and

solutions in more than 65 countries.

Thanks to its innovation-based strategy

and the know how gained from 35 years

in the telecommunication market, today

Aethra is one of the main international players

in the videocommunication market, providing

its systems to companies, banks and

multinational corporations all over the world.

Aethra received the international award

“Videoconferencing Company of the Year

2006” (from Videoconferencing Insight,

January 2007). Aethra’s growth is due to strong

investment in R&D, to an accurate selection

of its partners and to a continuous expansion

on the international market, combined

with the development of high quality and

innovation- based technology.

Solutions, services and products

Aethra designs, develops and manufactures

products and solutions of excellence and

professional services for telecommunications

and videocommunication.

Excellence represents the heart of what Aethra

is and does both now and in the future:

•in technology, with ever-continuing

innovation and undisputed quality;

•in Italian design, with an internationally

recognisable style;

•in partner and client relations based on

maximum transparency, communication

and responsibility;

•in the people who work towards the

company’s evolution day by day, who

contribute to its successes and grow with

it professionally.

Research and Development

The internal R&D department is the heart of

Aethra’s philosophy. The company invests every

year around 12% of revenues in research and

participation in international projects.

The role of development is to create high quality

cutting-edge products, compliant to international

standards. Aethra is active member and partner

of: IMTC, ITU, ETSI, IEEE, DSL Forum, GIIF.

Design

Harmonious elegance and style emphasize the

functional simplicity of innovative technology.

Detail and essential design underline a cutting-

edge product and its high technological content.

The new rollabouts designed by Michele De

Lucchi with Angelo Micheli and Philippe Nigro

testify to Aethra’s choice of excellence in design,

with an internationally renowed style.

Photo:

Ottorino De Lucchi

* Courtesy of aMDL

Who is Michele De Lucchi*

Michele De Lucchi was born in 1951 in Ferrara

and graduated in architecture in Florence. His

professional work has always gone side-by-side

with a personal exploration of architecture,

design, technology and crafts. During the period

of radical and experimental architecture he was

a prominent figure in movements like Cavart,

Alchymia and Memphis. De Lucchi has designed

lamps and furniture for the most well-known

Italian and European companies. For Olivetti

he was Director of Design from 1992 to 2002

and he has elaborated various personal theories

on the evolution of the workplace. He has

developed experimental projects for Compaq

Computers, Philips, Siemens and Vitra.

His architectural designs have mainly been for

office buildings, in Japan for NTT, in Germany for

Deutsche Bank, in Switzerland for Novartis, and

in Italy for Enel, Olivetti, Piaggio, Poste Italiane,

Telecom Italia. In 1999 he was appointed to

renovate some of ENEL’s (the Italian Electricity

Company) power plants. For Deutsche Bank,

Deutsche Bundesbahn, Enel, Poste Italiane,

Telecom Italia, Banca Popolare di Lodi, Banca

Intesa, Intesa Sanpaolo and other Italian and

foreign banks he has collaborated on the

evolution of the corporate image, introducing

technical and aesthetic innovation into the

working environments.

He has taken care of numerous art and design

exhibitions and has planned buildings for

museums such as Triennale di Milano, Palazzo

delle Esposizioni di Roma and Neues Museum

Berlin. Selections of his products are exhibited

in the most important design Museums in

Europe, the United States and Japan. In 2000

he was appointed Officer of the Italian Republic

by President Ciampi, for services to design and

architecture. His Studio, aMDL s.r.l., has its

offices in Milan and Rome.

The aMDL office: experience, philosophy,

and the approach to the project

The aMDL office was set up many years ago,

thanks to the fusion of many different kinds

of expertise; first mine, then subsequently

the singular skills of my colleagues in

the areas of design, architecture, graphics,

and communication. This reflects my general

philosophy: to enable the aMDL office to

meet the requirements of a world in evolution,

in all its many aspects.

Undoubtedly, the most important professional

experience, which helped to form my way

of thinking, was in Olivetti. The architect at

Olivetti was responsible for the overall “value”

of the company’s image, and it was there that

I learned to take an interest in everything.

Today in the aMDL offices, we work mainly

on planning professional spaces, offices,

and all areas where productivity is of

the utmost importance.

Looking beyond an individual’s area of

specialization, I would say that there are many

recurrent themes within our work that remain

constant. One of these is certainly mankind,

and the life of mankind that is constantly

transforming itself: it is impossible to create a table

or a computer or a printer if you don’t know how

it will be used, or when and why. In addition,

there are also more simple themes; for example

technology and craft, represented by the industrial

and the manual, repetitiveness and uniqueness.

We always see the same themes slowly evolving

as mankind’s sensibility evolves; and today we

are being steered towards a new view of nature

and the environment. This is what makes our

work interesting; having to think about real,

concrete objects, while at the same time having

to reflect on how the air and space that we live in is

evolving, and what changes the future may bring.

This is the job of design: to make technology

look beautiful, human, useful, practical,

necessary and fundamental for mankind and

today’s lifestyle - to solve the great problems of

our era. The Aethra rollabout is a perfect project

for us, with its combination of technology and

the environment. This is the really stimulating

part: the possibility to work on technology

surrounded by “air”, which is of course

the most precious of materials.

The challenge is to eliminate the clutter and

to make the space appear as pure, beautiful

and airy as possible. Aethra is very involved

in this process: in communication for example,

it has eliminated the encumbrance of

the means of transport, thereby generating

the ideal working conditions.

(Michele De Lucchi, 2007)

aMDL office

Milan

Ideal for medium and large conference rooms,

auditoriums, show rooms and meeting rooms,

it is becoming an increasingly indispensable

work tool. Communicate and cooperate

with colleagues, customers and partners,

overcoming distances, for strategic meetings or

operative working sessions, for distance learning

and quality control. For every multimedia

communication requirement, in your company

or organization, for groups of people.

Ideal for meetings and conferences, to add

value to your events and remote locations.

The system can be placed wherever you may

need to collaborate in an simple and effective

way. The small wheels on which it is mounted

allow it to be moved easily and to be adapted

to different environments - thanks to the rubber

wheels, movement is smooth and noiseless.

Besides flexibility, Electra stands out for the

modularity and the integration of an optimised

solution. It is a complete system, integrating in a

single cabinet a plasma screen, a High Definition

camera, a HD codec, and multiple interfaces,

allowing addition of further peripherals.

Thanks to an integrated MCU, it allows other

participants on different networks to connect

in multipoint videoconference, with the highest

versatility and interoperability.

The distinguished and elegant design, together

with the selected materials and the ergonomic

lines, enrich the cutting-edge technology.

Amplified speakerphones integrated in

the system provide a superior class audio,

while thanks to the powerful HD video every

What is a rollabout?

An elegant and professional solution

for videocommunication

detail, however small, is transmitted on

the plasma screen. You can appreciate the

real performance of this next generation

videocommunication system by taking a look

at the expressions and gestures of the person

you are speaking to or the smallest parts of

a project or a product transmitted by camera.

The eye for detail regards not just the video

display, but also the location where the

videoconference takes place.

The Electra structure has been designed to

hide the unsightly cables connecting different

interfaces. The new elegant graphic interface

makes the system easy to configure and

manage, by overcoming technological barriers

and creating a technology that is user-friendly,

immediate and intuitive. electra

electra

The principles that guided the creation of

the new Aethra rollabout: Electra

Objects made from a combination of

technology and furnishings are perfect for

creating elements of design and architecture,

and unite the skills and the expertise of

industry with mankind’s desire to consume

space. The principles of the ‘Electra’ project are

fundamentally the elimination of clutter and the

creation of an object with a strong personality.

The elimination of clutter can be achieved in

two ways: firstly through minimalism, i.e. the

creation of an object which is as volumetrically

pure, simple and geometrically identifiable

as possible. And secondly through agility,

flexibility, mobility and practicality, i.e. an object

in which the function of all the components is

clear. Our aim was to create an object, which is

totally familiar, and which belongs to a world

of things we already know, because familiarity

with technology makes everything easier to

understand, more normal and more endearing.

(Michele De Lucchi, 2007)

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